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Samsung becomes world's largest cellphone brand, overtaking Nokia


Samsung in the first quarter became the world’s largest cellphone brand for the first time, overtaking longtime market leader Nokia.

A man uses a Samsung Galaxy Note to draw a picture at the Mobile World Congress in Barcelona. (Manu Fernandez / Associated Press / February 27, 2012)


In the smartphone segment, Samsung remained in second place behind Apple, according to market research firm IHS iSuppli.

The South Korean electronics giant shipped 92 million cellphones worldwide in the first quarter, compared with 83 million for Nokia. While Samsung’s shipments declined by 13% from the fourth quarter of 2011, Nokia’s dropped by 27%.

In the smartphone segment, Apple shipped 35 million units in the first quarter compared with 32 million for Samsung. Apple’s smartphone shipments declined 5% from the fourth quarter, compared with 11% for Samsung.

First-quarter declines in the shipments of smartphones and cellphones reflect normal seasonal patterns in which sales decrease after the peak holiday period in the fourth quarter.

News: BBC News

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